The Mirage is a landmark property in Las Vegas, considered the first mega-resort on the Strip to usher in a new era for the city. Hard Rock didn’t specify where the new structure will go, but an artist’s rendering of the project shows it at the front of the property, directly on Las Vegas Boulevard between Caesars Palace and Treasure Island. Hard Rock will maintain and rebrand the current hotel which sits on the back of the 77-acre parcel but will add a new neon purple, guitar-shaped hotel as well. Hard Rock International is buying the iconic property for $1.075 billion and has plans to drastically alter the look and feel of both the property and the most famous stretch of hotels in the world. MGM Resorts announced in November that it was planning to sell The Mirage Hotel and Casino to reduce its inventory on the Las Vegas Strip.
